From 2018 to 2019, we had the privilege of working with 4x Olympic Gold Medal winner Lenny Krayzelburg on the rebranding of his swim school into a scalable, franchise brand. After our extensive Brand Discovery Workshop, we developed a new name and designed a new logo and brand identity. This new identity would serve as the foundation for the launch of the SwimRight Academy, a national swim school aimed at multi-unit growth over the next several years. On top of the overall brand Identity we were tasked with designing and overseeing the development of the new interior pool space. Our new designs are now showcased at the flagship locations in Los Angeles, CA.
As the new brand came to light we developed all Franchise Sales materials and strategies to showcase and leverage the new branding into direct sales and growth.
SwimRight Academy – Company Rebrand
