Firenza Pizza is a rapidly growing, fast-casual pizza franchise concept based in Virginia with units opening all across the United States. From 2015 to 2018 we handled all Brand Management, Creative Direction and Graphic Design under Firenza Pizza’s Vice President of Marketing. Responsible for all packaging, menu designs, national promotions and marketing campaigns including the printing, distribution and implementation of all collateral. Our marketing frameworks were utilized in all new store designs and grand opening promotions. Each national campaign was designed to boost customer frequency and drive average ticket sales and overall AUV.
On the corporate front, we also designed all Franchise Sales materials and presentations and traveled monthly to showcase the marketing capabilities of the Franchisor to potential Franchise Owners.
