Smiling Moose Rocky Mountain Deli is a Denver based, fast-casual sandwich concept. With franchises opening across the United States we were responsible for all Brand Management, Creative Direction, Graphic Design and Franchise Sales materials from 2007 to 2018. During these years we undertook several rebrands and positioning changes as the fast-casual market emerged and evolved. Handling all internal training materials, external marketing campaigns and grand opening support, we grew with the Moose as they took the brand from 5 units to over 25 restaurants nationally.
National Roll Outs
Gift Card Design and Promotion
Kick’N Chick’N Launch and Guerrilla Marketing Campaign
The launch of the Limited Time Offer spicy, Kick’N Chick’N sandwich was a national success. Capitalizing on the Nashville Chicken flavor profile trend sweeping the nation, we were tasked with getting the word out about the Moose’s new sandwich. We developed edgy, eye catching graphics to be installed in restaurants and social media platforms across the country and implemented guerrilla marketing techniques to spread the word. We designed limited time offer promotional cards to be distributed amongst dense, highly trafficked areas to drive store visits and boost product trial.
Menu Design
Employee Uniforms
In-store messaging is just as important as exterior marketing and advertising. Too often brands fail to utilize their most visible marketing opportunities within their own four walls, the employee uniform. We developed and designed several crew shirts to be rotated daily to reinforce the brands positioning and messaging.
Franchise Sales Materials
