Zinga Frozen Yogurt is a national franchise company that touts 100% real, probiotic based frozen yogurt in all of their locations. From 2012 to 2014 we handled all Brand Management, Creative Direction and Graphic Design. Responsible for all packaging, menu designs, national promotions and marketing campaigns including the printing, distribution and implementation of all collateral. Our marketing frameworks were utilized in all new store designs and grand opening promotions. Each national campaign was designed to boost customer frequency and drive average ticket sales and overall AUV.
We handled all Franchise Sales materials and promotions during this time as well as led Franchise Sales webinars to drive national growth and brand promotion. We led all Tradeshow Marketing and development during the biggest growth phase of the frozen yogurt boom.